Hey (friend’s name here)! Today I want to tell you about NFL sponsors. It’s a fascinating topic, if I do say so myself! Nowadays, the National Football League is the most valuable professional sports league in the world—which means that its sponsors are associated with prestige and brand recognition.
It all began in 2002, when the NFL signed its first major sponsor – Pepsi. Since then, the NFL has had an ever-growing roster of top tier sponsors, ranging from Bose headphones to Microsoft’s cloud-based Windows Azure platform. But as the competition for sponsorships has grown, so have the risks associated with them.
For starters, there’s no guarantee that a sponsor will come back for another year—especially if their product isn’t meeting its goals. If that happens, the NFL can suffer big losses in profits and public image. Plus, since the sponsors are so visible, associations with the wrong company or product could prove disastrous.
So how to the NFL make sure their sponsorships are successful? Well, first off, they take great care in selecting a partner. They make sure the sponsor’s brand and image align with the NFL’s values and goals. Once the partnership is established, they also ensure that the sponsor’s product is supported and promoted with the right amount of marketing and coverage.
For example, NFL sponsor Viacom recently launched an unprecedented program to promote the use of their products—including a series of commercials for the NFL Network, special discounts for season ticket holders, and even exclusive merchandise for the fans. The program was a great success.
It’s clear that when it comes to sponsorships, the NFL plays it safe. And with the help of big-name sponsorships, the NFL has cemented its status as the premier professional sports league in the world.
In addition to the sponsorship dollars, the NFL also profits from broadcasting rights. Companies like Verizon, DirecTV, and NBC pay huge amounts to broadcast the major games. This adds to the overall revenue and helps the NFL stay on top.
Moreover, the sheer amount of merchandise sold during the season has become a giant money-maker for the NFL. They have exclusive deals with major companies like Nike and Under Armour, as well as an extensive list of online and retail partners. The official NFL store even carries merchandise from college teams!
Finally, the NFL also has several charitable causes that they’ve decided to get involved with, such as the Salute to Service campaign. Not only does this show the public that the NFL is serious about giving back, it gives sponsors the chance to associate their brand with a good cause. Plus, it doesn’t hurt that companies like USAA sponsor the program.
So there it is – from sponsorships to advertising rights to merchandise to charitable causes, the NFL is capitalizing on every possible opportunity out there and reaping the rewards. It’s no wonder why it’s the most popular professional sports league in the world.